I recently completed the book The Social Media Marketing Book by Dan Zarella, and I wanted to share with others what I thought of it.
This book was very good. Zarella clearly has a vast knowledge of the inner workings of social media. This book gives detailed information on how to make your marketing efforts work on the internet.
Using social media is quickly becoming one of the best tools to effectively grow a business whether your company is brick and mortar or based online. Businesses who have an online presence has a serious advantage over businesses who don't.
Marketing on the internet with social media is the way of the future, so it's best to learn exactly how to be successful at it. Zarella explains a vast array of concepts. In this book, the reader learns how to market with Facebook, Twitter, Forums, Digg, Reddit, LinkedIn, and many, many others. Becoming educated on this information is a little daunting at first because there is so much out there, but Zarella keeps the information simple and fresh.
An effective tool Zarella uses in his book is pictures of web pages of whichever topic he is discussing. This breaks up the text and allows readers to become familiar with various websites without even having to visit them.
What I loved the most, however, is that the book was published in 2010, so the information is current as this book is just hot off the presses.
This book is a quick and easy read. There's a lot of information packed within the pages, and I believe anyone who wants to grow their business and stay up to date with the current technology should read this book.
Watch a video about it for yourself.
If you'd like to get your hands on a copy for yourself, this link will take you to Amazon.com.
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